CauseSquare immediately got to work by filming and producing a promo video featuring the three players and their story.
A web/mobile campaign page was created on the CauseSquare platform. The team was divided into two fundraising teams: Berlin vs Dortmund.
The boys were given the tasks of going door-to-door to seek donations. Each boy spent an average of only one hour per week. They used the pledge feature on the CauseSquare app to keep track of their cash donations.
Once collected from the boys, the campaign manager, one of the parents, marked those pledges collected on the CauseSquare dashboard.
Parents also played a role by emailing their friends, family and colleagues. These potential donors were directed to a mobile optimized online donation form where they could donate anytime, anywhere, in under 20 seconds.
CauseSquare also created a Facebook page for the team and embedded a donation form directly into Facebook. A link on the promo video was placed to direct viewers to the campaign’s page to make a donation.
The boys performance was tracked through a leaderboard. At the end of the campaign, the three top winners were awarded Tim Horton’s gift cards.
Parents and boys commented that this was the most fun and easiest fundraising they have done- ever.