CauseSquare immediately got to work by instructing the team to shoot few video clips featuring several players and their stories. CauseSquare produced a 3-minute video, inserting a fundraising ask at the very end of the clip.
A web/mobile campaign page was created on the CauseSquare platform. The team was divided into two fundraising teams: Juventus vs Real Madrid.
The CauseSquare fundraising coach spent the first week educating the parent in charge of fundraising on the importance of following the CauseSquare proprietary fundraising process.
The first two weeks of the campaign consisted of emailing family and close friends. The email script was carefully crafted by the fundraising coach. The third and fourth weeks were spent searching for sponsors who ended donating close to a $1000, giving the campaign a huge boost.
During the last few weeks of the campaign, a combination of email asks and social media posts helped exceed the $5, 000 target the team has set for its members.
Parents played a role by emailing their friends, family and colleagues. These potential donors were directed to a mobile optimized online donation form where they could donate anytime, anywhere, in under 20 seconds.