Denice, Ewen’s mom, contacted us around mid-February, 2017. She stated that Ewen, her 9 year old son, received an invitation from Barcelona FC to play in a showcase tournament in early April of that same year.
Ewen was selected from a group of 80 potential Canadian players to participate in this prestigious tournament. Ewen was praised by the various coaches as a player who had a bright future ahead of him.
Barcelona FC waived the tournament fees for him but the travel expenses were still Ewen’s responsibility.
Examining her finances, Denice realized she could only contribute $3, 000 out of the $4, 000 overall cost. She was short of a $1,000 and she only had few weeks to come up with the balance.
Before contacting CauseSquare, Denice tried to approach local businesses for sponsorships. She also tried to organize offline fundraising events. Not a single business agreed to sponsor Ewen, and the offline dinner fundraising event required a lot of preparation. Time was not on her side.
What complicated matters is that Denice fell ill (she had allergy) and she had to spend a lot of time at the hospital, leaving little time for her to work on fundraising for little rising star.