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Storytelling is the number one engaging content online”
– Julia Campbell –
I invited Julia on my podcast to talk about the importance of storytelling in the nonprofit sector and why organizations should master this mixture of art and science.
I asked Julia the following questions:
Q1. Tell us a little bit about yourself. What got you interested in the nonprofit and charitable sector in the first place?
Q2. What is storytelling? And why you chose to make it your career?
Q3. What is special about storytelling and what makes it so powerful?
Q4. Are there different kinds of storytelling techniques? May be ones that would be suitable for a specific occasion but not for another?
Q5. How can storytelling help the nonprofit sector?
Q6. Do you find nonprofits are using enough storytelling in their day to day work when communicating with donors (online or offline)?
Q7. What role can video technology play in telling a story?
Q8. Is storytelling an art or a science, or both? Can someone learn it.
Q9. Are there any specific tech tools that can assist fundraising managers in crafting a story?
Q10. How can our listeners learn more from you and how can they reach you?